On Tuesday, January 21, 2025, small and medium-sized farm operators in Klatovy had the opportunity to attend a series of presentations on sustainable tourism and its regional promotion through modern information technologies.
The event was organized by Úhlava, o.p.s., with the support of Tourist Region Pošumaví, z.s., and Plan4all, z.s.. It featured insights from the Czech Tourism Authority, experiences from the Regional Food Competition coordinators in the Plzeň Region, perspectives from local food producers, discussions on farm-based camping, and presentations on the role of information technologies in promotion and marketing.
THEROS was discussed and presented as part of the presentation delivered by Mr. Tomáš Zelený from Sumavaprodukt, during the Workshop From Farm to Tourist Connecting Farming with Gastronomy and Tourism.
Presentation is available here.
